Dyson

Leading campaigns for Dyson, from creation of concept to production of assets print and digital.

To mark the launch of dyson’s revolutionary new technology — the first hair straightener without heated plates — dooh and ooh campaigns were rolled out across several shopping centres. for this campaign, dyson secured a prime location in the beaugrenelle shopping centre: the atrium. The Atrium at Beaugrenelle was subject to a specific set of requirements. One of the key conditions was that the piece on display had to be sufficiently artistic, while avoiding an overly commercial message. Another constraint, this time from Dyson due to budget considerations, was to limit the installation to printed banners only.

Dyson

Art direction, Print

During the winter sales period, Dyson needed a campaign kit. My role on this project was to propose a creative direction and then roll it out across various formats, from in-store print displays to a TV commercial.

Dyson

Art direction, Print, Digital

As part of Taylor Swift’s concert at Paris La Défense Arena, Dyson set up a stand featuring hairstyling stations, where fans could have their hair styled in one of three iconic looks inspired by the artist. My role in this brand activation was to design an A5 print that would visually represent these three hairstyles, drawing inspiration from fan photos. The styles (from left to right) were as follows: Midnight Style: Scattered round glitter to symbolise stars. Lover Style: A bow tied at the back of the head using a pink headband. Folklore Style: Butterfly hair clips.

Dyson

Art direction, Print