Margo & Plum, based near Leicestershire in England, offers a luxurious selection of home décor items. To support the opening of two new stores, they required a complete rebrand and an e-commerce website to help grow their sales.

My role in this project was to create a new logo and visual identity to better align the brand with its primarily female audience (80%).

A few key words from the brief were: glamorous, timeless, unique, fashionable, affordable.

‍

‍

‍

‍