Ansador is established as one of the leaders in Fire & Security in the United Kingdom. Their previous logo, old and faded, no longer reflected the modernity of the services and products the company offers its clients.

My role in this project was to refresh the old logo without straying too far from the original. The visual identity draws inspiration from two of the company’s flagship products to create abstract halftone patterns, representing the modern and technological side of the business.

A few key words from the brief were: elegant, modern, evolution.

‍

‍